Born in the heart of Victoria’s wool-country, EMU Australia traces its roots to 1948 when Gordon Jackson founded Jackson’s Tannery in South Geelong. Over the decades the company evolved into EMU Australia—taking inspiration from nature, the Australian landscape, and timeless comfort. At the heart of EMU Australia ies a simple but powerful belief: nature is the ultimate innovator. This philosophy inspires every design, every stitch, and every pair of shoes the brand creates. EMU works with the best that nature has to offer— luxuriously soft Australian sheepskin, fine merino wool, and premium leather—transforming timeless materials into elevated, everyday comfort.